Privacy Policy

Effective 21.03.2026

1. Privacy at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you. For detailed information on data protection, please refer to our privacy policy listed below this text.

Data Collection on This Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the "Information about the responsible party" section of this privacy policy.

How do we collect your data?

Your data is collected in part by you providing it to us. This may include data that you provide when you contact us by email.

Other data is collected automatically or after your consent when visiting the website by our IT systems. This is primarily technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure error-free provision of the website. Other data may be used to analyze aggregated use of the site and to improve our service, which presents curated startup landing content and related information.

What rights do you have regarding your data?

You have the right at any time to receive information free of charge about the origin, recipient, and purpose of your stored personal data. You also have a right to request correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. You also have the right, under certain circumstances, to request restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time regarding this and other questions about data protection.

Analytics and Third-Party Tools

When visiting this website, your browsing behavior may be statistically analyzed. This is done primarily with analytics programs.

Detailed information about these analytics programs can be found in the following privacy policy.

2. Hosting

We host the content of our website with the following provider:

Hetzner

The provider is Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen (hereinafter "Hetzner").

For details, see Hetzner's privacy policy: https://www.hetzner.com/legal/privacy-policy/.

The use of Hetzner is based on Art. 6 Para. 1 lit. f GDPR. We have a legitimate interest in the most reliable presentation possible of our website. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Data Processing Agreement

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that this service processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

3. General Information and Mandatory Information

Data Protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

We point out that data transmission on the Internet (e.g., when communicating by email) can have security vulnerabilities. Complete protection of data against access by third parties is not possible.

Information about the Responsible Party

The responsible party for data processing on this website is:

Florian Haase

Im Langen Hahn 33

58515 Lüdenscheid

Deutschland

Email: flo@hookbert.com

Contact page

The responsible party is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Storage Duration

Unless a more specific storage period has been specified within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you make a legitimate request for deletion or revoke consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, deletion will occur after these reasons no longer apply.

General Information on Legal Bases for Data Processing on This Website

If you have consented to data processing, we process your personal data on the basis of Art. 6 Para. 1 lit. a GDPR or Art. 9 Para. 2 lit. a GDPR, if special categories of data according to Art. 9 Para. 1 GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 Para. 1 lit. a GDPR. If you have consented to the storage of cookies or access to information in your terminal device (e.g., via device fingerprinting), data processing is additionally carried out on the basis of § 25 Para. 1 TDDDG. Consent can be revoked at any time. If your data is required for contract fulfillment or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 Para. 1 lit. b GDPR. Furthermore, we process your data if this is necessary to fulfill a legal obligation on the basis of Art. 6 Para. 1 lit. c GDPR. Data processing can also be carried out on the basis of our legitimate interest according to Art. 6 Para. 1 lit. f GDPR. Information about the relevant legal bases in each individual case is provided in the following paragraphs of this privacy policy.

Recipients of Personal Data

As part of our business activities, we work with various external parties. Sometimes it is also necessary to transmit personal data to these external parties. We only pass on personal data to external parties if this is necessary within the framework of contract fulfillment, if we are legally obligated to do so (e.g., passing on data to tax authorities), if we have a legitimate interest according to Art. 6 Para. 1 lit. f GDPR in the transfer, or if another legal basis permits data transfer. Where we use service providers as processors, we only pass on personal data on the basis of a data processing agreement in accordance with Art. 28 GDPR. In the case of joint processing, a joint processing agreement is concluded.

International Data Transfers

If we transfer personal data to recipients outside the European Economic Area (EEA), we ensure an adequate level of data protection in accordance with Art. 44 et seq. GDPR. Where the recipient is certified under the EU-US Data Privacy Framework, we may rely on the corresponding adequacy decision (Art. 45 GDPR). Otherwise, we rely in particular on Standard Contractual Clauses (Art. 46 GDPR), and, where necessary, additional safeguards.

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your explicit consent. You can revoke consent you have already given at any time. The legality of data processing carried out until the revocation remains unaffected by the revocation.

Right to Object to Data Collection in Special Cases and to Direct Marketing (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS (OBJECTION ACCORDING TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS CONNECTED WITH SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION ACCORDING TO ART. 21 PARA. 2 GDPR).

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place of the alleged violation. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.

Right to Data Portability

You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of data to another responsible party, this will only be done to the extent technically feasible.

Information, Correction, and Deletion

Within the framework of applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipients, and the purpose of data processing, and if necessary, a right to correction or deletion of this data. You can contact us at any time regarding this and other questions about personal data.

Right to Restriction of Processing

You have the right to request restriction of the processing of your personal data. You can contact us at any time regarding this. The right to restriction of processing exists in the following cases:

If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the review, you have the right to request restriction of the processing of your personal data.
If the processing of your personal data was/is unlawful, you can request restriction of data processing instead of deletion.
If we no longer need your personal data, but you need it for exercising, defending, or asserting legal claims, you have the right to request restriction of the processing of your personal data instead of deletion.
If you have lodged an objection according to Art. 21 Para. 1 GDPR, a balancing of your and our interests must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may – apart from its storage – only be processed with your consent or for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

SSL or TLS Encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the browser address line changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

4. Data Collection on This Website

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version
Operating system used
Referrer URL
Host name of the accessing computer
Time of server request
IP address (where applicable: in anonymized form)

This data is not combined with other data sources.

The collection of this data is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website – server log files must be recorded for this purpose. We reserve the right, however, to check the server log files subsequently if concrete indications of illegal use become apparent.

Contact via Email

If you contact us by email, your inquiry including all resulting personal data (e.g., email address and message content) will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent.

The processing of this data is based on Art. 6 Para. 1 lit. b GDPR if your inquiry is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries directed to us (Art. 6 Para. 1 lit. f GDPR) or on your consent (Art. 6 Para. 1 lit. a GDPR) if this has been requested; consent can be revoked at any time.

The data you send to us via contact requests remains with us until you ask us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions – in particular legal retention periods – remain unaffected.

External Websites and Third-Party Content

This website may reference or link to external services (for example TrustMRR). If you follow such links or use third-party services, the privacy policies of those providers apply. We do not control third-party sites and are not responsible for their data practices.

5. Analytics Tools

Umami Analytics

This website uses Umami, a privacy-friendly web analytics tool, to collect anonymized information about user behavior on our website. Umami does not set cookies and does not store personal data such as IP addresses in an identifiable form.

To protect site visitors, Umami uses a so-called "Distinct ID" to enable various analyses of site usage within a short time window of up to 24 hours. The "Distinct ID" is a randomly set, time-limited hash of a limited set of visitor settings and attributes calculated based on their operating system, browser, browser plugins, previously anonymized IP address, and browser language.

The "Distinct ID" is thus created exclusively based on information with which the visitor cannot be personally identified.

If the information processed in this way should exceptionally include personal user data, processing takes place in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in statistical analysis of user behavior for optimization and marketing purposes. You can permanently object to the data collection and storage of your visitor data for the future by notifying us.

Since Umami is hosted on our own servers in Germany, no data is transmitted to external providers. All analytics data remains under our direct control and is processed exclusively on our infrastructure.

6. Data Retention and Deletion

The duration of storage of personal data is determined by the respective legal basis, the processing purpose and – if applicable – additionally by the respective legal retention period (e.g., commercial and tax law retention periods).

When processing personal data based on express consent according to Art. 6 Para. 1 lit. a GDPR, the affected data is stored until you revoke your consent.

If legal retention periods exist for data that is processed within the framework of legal or legal-like obligations on the basis of Art. 6 Para. 1 lit. b GDPR, this data is routinely deleted after expiration of the retention periods, provided it is no longer required for contract fulfillment or contract initiation and/or we have no legitimate interest in continued storage.

When processing personal data on the basis of Art. 6 Para. 1 lit. f GDPR, this data is stored until you exercise your right to object according to Art. 21 Para. 1 GDPR, unless we can demonstrate compelling legitimate reasons for processing that override your interests, rights and freedoms, or the processing serves the assertion, exercise or defense of legal claims.

When processing personal data for direct marketing purposes on the basis of Art. 6 Para. 1 lit. f GDPR, this data is stored until you exercise your right to object according to Art. 21 Para. 2 GDPR.

Unless the other information in this declaration regarding specific processing situations indicates otherwise, stored personal data is otherwise deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

Specific Retention Periods

Email inquiries: Deleted after your inquiry has been processed and resolved, unless you consent to longer storage or legal retention applies.
Server Log Files: Automatically deleted after 30 days.
Analytics Data: Stored anonymized and cannot be linked to individual users.

7. Your Rights Under GDPR

The applicable data protection law grants you the following rights (information and intervention rights) vis-à-vis the responsible party regarding the processing of your personal data, whereby reference is made to the cited legal basis for the respective exercise requirements:

Right to information according to Art. 15 GDPR
Right to correction according to Art. 16 GDPR
Right to deletion according to Art. 17 GDPR
Right to restriction of processing according to Art. 18 GDPR
Right to notification according to Art. 19 GDPR
Right to data portability according to Art. 20 GDPR
Right to revoke granted consent according to Art. 7 Para. 3 GDPR
Right to complain according to Art. 77 GDPR

Right to Object

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE AFFECTED DATA. FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE REASONS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US TO CONDUCT DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.

To exercise these rights, please contact us using the contact information provided in this policy.